Volume 90, Issue 90

Friday, March 14, 1997

Gus


ENTERTAINMENT
 

Acid Mud flowering in London

By Mark Lewandowski
Gazette Staff

Acid Mud Flower is releasing another cassette of its pseudo-hard rock sound. Drummer Breck Campbell is expecting a large showing of ubiquitous fans at the band's release party tomorrow at The Embassy – with supporting acts Storm Without Cease and Hamilton's Race – but he is quick to point out Acid Mud Flower is "not a pop band.

"When people hear us they can't quite pin down the fact our music isn't straight up metal or hard rock. There's more of a groove to it," Campbell points out. "We listen to everything from metal to reggae, blues and jazz and we put it all in our music."

An armchair music critic may assume five years of playing should result in a couple of CDs and tours, but that's just not fiscally realistic for a burgeoning London outfit.

Campbell sees it differently. "It's just now that we are getting into aspects we really love, like recording and playing live. It's been recording that has held us back in the past."

But the band has gotten around the cash-rules-everything-around-here aspects of the industry with innovation and intelligence.

"Networking has allowed us to meet other bands and we share equipment," Campbell says. "Everybody comes out with something they might not have otherwise had. We are also using the Internet a lot as a tool to get people interested."

For a band which often unjustly gets lumped into the metal category, it must be hard for Acid Mud Flower to sell albums. Campbell says, "We are definitely not the flavour of the month." However, a few metal bands played in Lollapalooza recently, which indicated a bleeding of hard rock into the alternative sphere. Last year's lineup caught a lot of slack from most tour fans.

"But these bands also out-sell the pop bands," Campbell maintains. There is a log jam in the indie/pop/alt sector of the music scene. So what does a hard-rock band like Acid Mud Flower do to make it in this narrow-minded business?

"We were thinking about relocating to the States or Germany to have more exposure, but we are a working-class band so we'll probably sit and be as productive as we can in one place." Campbell's level-headed realism reflects the attitudes of bandmates singer/guitarist David Blanchette and bassist Greg Sweetland. That makes things a little less hard.




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Copyright The Gazette 1997