Volume 91, Issue 38

Wednesday, November 5, 1997

Nip it in the bud


Trying to recruit

Re: Recruiting sex?, Oct. 31

To the Editor:

I would like to respond to a letter which appeared Oct. 31 about an advertising campaign the university is planning for the Toronto area.

The campaign, geared at attracting students from the university's largest single market, is part of Western's overall enhanced focus on recruitment. This year was an incredibly successful year for student recruitment at Western but we know we must continue to market and promote the university if this success is to continue. Recruiting the best possible students is crucial to Western's continued excellence. Advertising is a new endeavor for the university, but we are confident it is the right one.

The layouts shown to the students by the Toronto advertising firm the university has engaged were designed to illustrate a concept only. There was no nudity in any of them. The photographs ultimately chosen by the university for the actual campaign will be serious and academic, but engaging.

Letters have been sent to all students who were invited to participate in the campaign to thank them for their involvement. I personally have contacted the letter writer, Mary Velpel, to apologize for the less than positive experience she had with the advertising agency.

We are very optimistic about this campaign and its ability to attract the best and very brightest students to The University of Western Ontario.

Ted Garrard
Vice-President (External)

To Contact The Letters Department: gazoped@julian.uwo.ca

Copyright The Gazette 1997