Celebrity endorsements try to make Western more attractive
By Kathy Ens
The administration at Western have taken it upon themselves to promote the university at the highest level possible with a brand-new recruitment program which hopes to attract students from all over the world.
The "New Recruitment Program" involves promotional material showing well-known alumni members and how they have succeeded thanks to their Western degree.
Although enrollment numbers are up this year, a new recruiting program will be beneficial to Western for years to come, said Rob Tiffin, deputy registrar.
The brochures for the new program contain large pictures of famous alumni speaking about their experiences at Western. Featured are former students such as Olympic rowers Marnie McBean and Silken Laumann and Major League Baseball president Paul Beeston, who all graduated with bachelor degrees.
"The idea of promoting the celebrities who attended Western was used to demonstrate the successful alumni," said VP-external Ted Garrard, adding this concept shows students they will get a valuable degree when graduating from Western.
The material expresses a refreshed image of the school and the surrounding atmosphere of the city, Tiffin said.
"The publication is easily readable, exciting and colorful," Garrard said, adding the entire image of the program could give Western a position of one of Canada's most prominent universities.
The material emphasizes the strength of the programs at Western and the diversity of our scholarships, Tiffin said, adding the idea behind the recruitment program was to attract the best students possible from not only Ontario but all over the world.
Many of the brochures for the new program have been distributed to high schools in the London area and more will be distributed at an education fair this weekend in Toronto, Tiffin said.