Volume 91, Issue 98

Thursday, April 2, 1998

cash grab


Safe to say, not 'in'

Re: Cantel advertisement, March 18

To the Editor:
Never have I been so disgusted with an advertisement in all my life. I am referring to the full-page Cantel ad on the back of The Gazette, introducing the new "In" calling card cellular from Amigo.

The ad pictures six pallbearers carrying a coffin down the steps of a church. The main point of the ad is that anyone can get "In" to the new cellular phone. Each of the pallbearers is thinking, "I'm in," while the person in the coffin replies, "I was."

Correct me if I'm wrong, but the last time I checked there was nothing funny about funerals. I would like to know what the advertisers at Cantel were thinking when they created this inappropriate ad. I am also very displeased The Gazette would print something with such distaste.

I do know one thing, I will never consider purchasing any Cantel or AT&T product from now on. Whether or not I am taking this advertisement too far, the fact remains the ad is rude and disrespectful.

Tonia Wojciechowski
Sociology IV

To Contact The Opinions Department: gazoped@julian.uwo.ca

Copyright The Gazette 1998