Ivey's on the case
By Dave Yasvinski
The only international undergraduate business students' case competition in Canada begins today at the Richard Ivey School of Business.
John Bayliss, external relations director of the international case competition, said the event, organized entirely by Western business students, offers participants a chance to test their skills and learn more about the Ivey business school.
"It is a chance for us to showcase the school to students around the world. It's also a good way to expose other schools to case study techniques," Bayliss said.
The competition will feature teams from the universities of Hong Kong, Singapore, Virginia, Queen's and a European union team composed of exchange students from Europe studying at Western's business school. As the host school of the annual event, Western business students can not compete, Bayliss said.
He added participants will only have to pay for transportation to London while everything else is paid for by corporate sponsorship. "There are scheduled events planned for the teams and assigned rooms where they can work on their cases."
Larissa Kopach, speakers and judges coordinator, said students will be given the case today and have until Saturday to prepare their presentations for seven judges from various media and academia. "All the judges have had international business experience so there will be no bias towards Canada," Kopach said.
Teams will first work to prepare a report and executive summary beginning tomorrow to be handed in Friday. One team will be immediately eliminated in this evaluation.
Each remaining team will make a 20-minute presentation before the judges one of which is London City Councillor Sandy Levin.
Levin said a judges meeting will be held on Friday to discuss the criteria which will be used to evaluate the presentations, adding he was happy to accept the invitation.
"I received my MBA from Western in '79 and thought this would be interesting. It's a matter of giving back to Western particularly the business school," Levin said.
Many Western undergraduate students will be acting as hosts making sure visiting teams feel welcome, Bayliss said. "It allows [Western] students to build friendships with other schools without being in competition."
The winner of this year's competition will receive an award and be invited back next year to defend their title. The U.S. McIntyre School of Business of Virginia University has been the winner for the last two years.