Volume 91, Issue 91
Friday, March 20, 1998
Lynn and Tonic
|ARTS AND ENTERTAINMENT
By Yaseen Nimjee
For the sixth straight year, London is going to swing and sway to the sounds and sights of Underground Groove as they present Colossus tomorrow night at Centennial Hall.
The show has been sold out for the past five years and this year promises to be no exception given the extreme popularity and exhibitionism of the event.
Media coverage for the fashion extravaganza includes CityTV's Ooh La La, Global's Style File, BBS, CFPL, CFMT and various newspapers. This years show has UG teamed up with Better Days UK, a premiere entertainment company in Toronto, to enhance the show and the after parties.
Ian Sinclair, executive director of the UG fashion show, sees the whole event as more than just a fashion show. "The purpose of UG is to provide the London scene with a variety of mixed music, culture and a variety of style and attitude," he says. "The best way UG feels we can present this to the London masses is through parties, gatherings and the annual fashion show."
Sinclair has been involved with UG for six years and is one of the founding fathers of the club. He now serves as an alumni member and mainly promotes and directs the production.
"We feel this year's show is bigger than any show we've ever done and the name says it all." Sinclair certainly has the numbers to back up his words. Last year's show was attended by over 1,500 people and with ticket prices ranging from $20 to $25, more than a pretty penny promises to be raised for charity.
A cause worthy of this money is the John Gordon Home, the London regional AIDS hospice. Lisa Poultney, acting co-executive director of the John Gordon Home, praises the efforts of the students involved in UG and their efforts to raise AIDS awareness. "We would very much like to see the relationship with UG continue, it has been great for all of us, not only in fund-raising, but also raising the awareness of AIDS and the John Gordon Home in London."
As always, UG relies on corporate sponsorship to help offset the costs of running such a large production. Monica Rozenveld, media director of UG, says six major corporate sponsors have been secured for the show. "We have had great support from the London business community," she says. "We hope that continues."
Models, directors and show staff definitely have their work cut out for them in putting together an event like this. "The main reason for this show is to help AIDS, that is what attracted me. It's a good cause, it's a lot of fun and you get to meet a lot of new people," says model Susan Bains.
Bains and others will strut their stuff to satisfy the fashion hungry gathered at Centennial Hall. The show starts at 8 p.m. with advance tickets going at $22.50 and $25 at the door, if available.
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