Volume 92, Issue 45

Tuesday, November 24, 1998

sweet as it comes


Shedding light on bare bones

Re: Sex does sell, Nov. 18

To the Editor:
I am writing in explanation of an ad my company, Urban Sound Exchange, placed in the Nov. 12 issue of The Gazette. The ad's title is "Bare Bones Deals" with a woman shown in her underwear.

Dina Mashayekhi wrote to the Editor in the Nov. 18 issue and accused me of belittling Calista Flockhart and the seriousness of eating disorders which was the editorial the same day. She also claims this photo belongs in a XXX publication.

Several things need to be addressed to clarify this misconception. Miss Mashayekhi wants to know who this woman is and what does she have to do with selling music? The woman portrayed, which I'm sure most Gazette readers and music fans already realize, is Madonna. Imagine putting Madonna in a music ad!

Sarcasm aside, I wanted a picture of Madonna to coincide with her newest release Ray of Light. To compare this to a XXX picture is absurd and severely exaggerated. I've seen women wearing much less in ads in magazines for women, music, sports or even several newspapers. As we all know, wearing underwear (and even less) is part of Madonna's image. If you have a problem with this, I suggest you take it up with Madonna.

As for the title "Bare Bones Deals," I had no idea there would be an editorial about eating disorders in the same issue as I submitted my ads in September. In no way was I attempting to exploit or minimize the seriousness of eating disorders. I hope this sheds some light on the issue.

Steve Miller
London Manager
Urban Sound Exchange

To Contact The Opinions Department: gazette.opinions@julian.uwo.ca

Copyright The Gazette 1998