Volume 92, Issue 28

Friday, October 23, 1998



Easy come, easy go

©Geoff Robins/Gazette

STICKING TO OUR ROOTS. These two models show off some of the looks of Roots, a great Canadian fashion success, at a fall fashion show in Toronto.

By Larissa Primeau
Gazette Writer

As people strut around in new Silver jeans, believing to be at the height of fashion, it is important to note only a few years ago, safety-pinning pants, frosted pink lipstick and emulating Miami Vice heroes was the norm. So who is to say, then, that in the year 2010 we won't be reminiscing about the long-forgotten '90s and chuckling at today's flared pants and platform shoes?

Lori Boshan, merchandising manager at The Bay department store, sees a future revival in past fashions. "Everything comes back again. Flared jeans, tube tops – I'm even wearing the dark denim overalls I bought 12 years ago," she says.

What advice does Boshan have for floundering fashion trend setters? "Never throw anything out," she says. "It may just be the next 'big thing.'"

Good trends or bad trends, their origin becomes a question. The roots, of course, come from the designers themselves – but how do these trends penetrate people's daily lives?

Boshan pins it on Hollywood. "If you take a look at Madonna over the years you'll see where all of the fashion trends came from. Remember bangles, the ones you wore all the way up to your elbow? They were a direct result of Madonna's influence.

"The longer skirts and peacoats came in right after Titanic. Fashion is definitely influenced by Hollywood and the media," she says.

Christine Dutka, from Kyote International Inc. Women's Wear, agrees with Boshan. "Watch Dharma and Greg and then walk through Jacob. Fashion trends and television go hand in hand," she says.

With the realization the average citizen is simply a mannequin for the stars' tastes, the issue of spending fortunes to be trendy becomes an issue. "Buy things that don't really go out of style, like vests and plain sweaters," says Kathy Cumming, merchandiser at Kyote. "Learn to mix and match. Fashion Television always says to get rid of comfort but the workplace has become more casual."

"Society will become more refined with good quality fabrics," says Deborah Fulsang, senior editor of fashion design at Flare magazine. "We're picking up Audrey Hepburn's look from the '40s and '50s. The Gap has shown this with their swing and Chino campaign," she says.

Fulsang cites the power of advertising as more influential in fashion trends than the medium of movies. "Some people look at TV for fashion, but it's hard to put aside multi-million dollar ad campaigns. A lot is happening with the media, internet and technology but I think celebrity emulation is a phase," she says. "In the future our lifestyles will dictate what we wear. In 10 to 20 years we will be less interested in celebrities' style and more interested in our own."

Fulsang gives people more credit for having the ability to choose their own clothes and sees the future moving towards practicality.

"We won't be wearing Star Trek suits or anything. Fashion will be given a casual direction and the trend will be simplicity and comfort. The reason we laugh at our past trends is because of the excess involved. Now we have learned to dress simply – t-shirts, jeans and slim jeans are fashionable," she says.

To Contact The Focus Department: gazette.focus@julian.uwo.ca

Copyright © The Gazette 1998