Well it's finally arrived.
The much-anticipated, much hyped, National Post hit the stands yesterday with people snatching up copies of Southam Inc.'s latest venture to see exactly what Conrad Black's empire has done this time.
It was hard for most people not to expect the most out of this new publication, after a sensational advertising campaign which went as far, although briefly, to have a radio ad of a woman making the sounds of an orgasm while reading the Post. The campaign also included a flurry commercials depicting "Pre" and "Post" as if the new world with the National Post was to be something dramatically different.
Guess what? The earth is still revolving around the sun. Nothing has changed except for a few less trees.
With so much build-up surrounding the first edition of the Post there's bound to be disappointment, as people realize it is just a newspaper. Sure it is exciting to have a new newspaper coming onto the Canadian landscape and it is about time there is something fresh to look at, but maybe there was a little too much talk.
There's only so much that can be done with a piece of paper and some ink. But it doesn't matter so much what form the information is presented, as it is the fact that the news gets out.
Nonetheless, yesterday was a good day because of an influx of new ideas and fresh thought. The more information circulating and the broader the range of perspectives in newsprint, the better off the public will be.
The Post might sway some people away from the Toronto Star or The Globe and Mail, but for the large part, people will probably just add another paper to their morning reading. People are fixated with knowing what is going on and that's why in the office of any company in any major urban centre you'll find a stack of all the major newspapers.
Newspapers have become as much of habit to people as coffee in the morning and although it may take some getting used to, the National Post will become a habit as well. People will get used to it and people will get used to a little more intense competition for their reading dollar. But in the end, the reader will benefit.
Why read two books when you can read three? Why just read The Globe and the Star when you can read the Post too?
You'll be better informed and have a broader base from which to form an opinion.