Volume 92, Issue 21

Thursday, October 8, 1998

far out


Setting campus standards

By Mark Brown
Gazette Staff

The Westernizer may be distributed nationally next year if the University Students' Council has its way.

The new design for the Westernizer was part of a pilot project presented to the board members of the Canadian Campus Business Consortium this week, said Jim Walden, general manager of the USC.

The CCBC attempts to cut its members' costs by eliminating campuses from working on their own projects, such as last year's Westernizer and combining resources into a single goal.

"The board of CCBC has seen [the Westernizer] and are discussing it. So far the comments have been highly favourable," Walden said.

As more schools use the same template used for the Westernizer, the cost goes down and it puts the USC in a position where it could actually make money which could be put toward other programs, Walden explained.

"There needed to be a change in the Westernizer," said David Small, USC VP-finance. In past years, the Westernizer was not as popular and had a lot of extra pages which were not necessary, he added.

"This is the first year that there has been 100 per cent pick-up [of the Westernizer]," Small explained.

Although the cost of the new Westernizer was $2.65 per unit versus the old Westernizer which cost approximately $2 per book, the USC was able to recover all of its costs of producing the book this year, Small said.

"Advertisers were more keen on the full colour advertisements," Small said. "Since we were the first we had a lot of say into how [the Westernizer] was going to look."

The Westernizer will serve as a template for other schools, Small explained. Each school would be responsible for filling the first ten pages of the book with their own content and finding their own advertising.

Sachelle Magloire, finance commissioner for Carleton's Student Association, said Carlton is currently weighing the advantages of adopting the Westernizer template.

Overall, she said she was impressed with the agenda book but added she was shocked at the amount of advertising in the book. "As I learn more about it, the cons seem to go down."

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Copyright The Gazette 1998