Volume 92, Issue 12
Wednesday, September 23, 1998
|ARTS AND ENTERTAINMENT
Treble adds charge to concert
Gazette File Photo
By Tara Dermastja
The album Maybe It's Me from the Toronto-based Treble Charger is only a year old, but the slick songs are as familiar to any modern rock fan as the line-up for the UWO's bus pass.
"We want to grow, do a different kind of thing," Bill Priddle says. As one of two singer/guitarists in the band, which includes Greig Nori, Rosie Martin on bass and drummer Trevor MacGregor, Priddle says he's hoping Treble Charger's next album is a little more adventurous.
Preparing for a return to the recording studio in November, he emphasizes the next Treble Charger creation won't be another "regular '90s rock album." When asked how the band continually manages to avoid the monotony of the present music scene, the co-songwriter says, "We like to mix it up." And with songs such as "Ever She Flows" and "Friend of Mine" still fresh on people's minds, the band has obviously chosen the right mix.
Understandably the group was slightly frustrated when their second video for the hit single "Red" was only played a few times by MuchMusic. With the success of the first video made for the track, the lack of attention towards the second was disappointing. But Treble Charger remains optimistic and stands by their philosophy of putting their music and live show first. But Treble Charger is optimistic. After touring over the summer with Foo Fighters and Dandy Warhols and soon to play with Sloan, the band recognizes self-improvement is always key.
Priddle is quick to mention it is "always fun to open for bands you like." And having bands like Bionic and By Divine Right open for them also pumps them up, making the band's own gigs better.
With a relative amount of success in Canada, Treble Charger is trying to break into the ever-increasing American scene.
"We have small pockets of support," Priddle admits. "The best way to get big is to play small crowds in bars and just tour it's fun that way, there's no pressure."
Using The Tragically Hip as an example, he explains that being big in the United States means playing to a crowd of 3,000 when no one even knows who you are.
There are easier and less credible ways of making it in the music world and Treble Charger is making sure it avoids these temptations. Once offered a chance to have its music in a Coke commercial, the band refused. "It's not our type of thing," Priddle muses.
Apparently, neither is flipping vans. While touring in the States last November, the group was travelling in a van when it hit black ice. No one was hurt and the equipment was fine but the memory is still clear in Priddle's mind.
"Whenever we hit a bump now, I think I'm going to die," laughs Priddle. And those aren't the only types of bumps the band is going to have to overcome.
There are always problems involved when the band is on the road or working with big labels or talking to the media, but Treble Charger does seem to have one definite goal.
"Our next album should be better," Priddle sighs, hoping that the worst song on the upcoming album will be equal to the best song from Maybe It's Me. Fans can now only watch and wait in anticipation for that next, different kind of thing.
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