Volume 92, Issue 62

Tuesday, January 19, 1999


Prolonging the stay

Student BOG member resigns

Stabbings incite police concern, safety review

Grad studies to see bursary boost

Adding confusion in CentreSpot

Sales low despite high cost prizes

A quickie primer on aphrodisiacs

Caught on campus

Caught on campus too

Adding confusion in CentreSpot

By Stephanie Cesca
Gazette Staff

The new vending machines located in CentreSpot in the University Community Centre have generated some concern as to where the money from the advertisements on the back of the machines is being distributed.

Frank Miller, general manager of food services, however, explained there is no money. "There are no proceeds from the advertisements," he said.

This situation is one of those grey areas where a lot of questions need to be asked, said Ian Armour, president of the University Students' Council. "As for the advertising, I didn't know about it," he said.

According to Armour, the vending machines were initially intended to be placed in the carpeted area behind the seated platform area of CentreSpot. However, the vending machines were placed in the seating area and the USC was not notified about the product advertising surrounding the machines.

Armour added the Board of Governors implemented a policy stating that as of February 1998, half of all funds received from product advertising would be directed towards student aid.

The fact there is no revenue being received from these vending machines caught Armour off guard. "My response is that's very surprising to me. Usually there's some sort of revenue from that advertising."

But Kevin McCabe, manager of vending operations for Western, explained these vending machines are not conventional advertisements. "The advertisements are based on what is being sold in the machines," he said.

Miller agreed with McCabe, claiming all food and beverage stands somehow inadvertently advertise their products. "It's a branded concept. If you look at all of the items, they are what's in the machines," he said. "Is Tim Horton's regular advertising?"

With respect to half of advertising revenues going toward students, Ted Garrard, Western's VP-external, said the advertisements on the vending machines do not apply to the policy passed by the Board of Governors.

Some students, however, felt the advertisements should be viewed as any other ads on campus.

"Regardless of whatever an exact definition of advertisement might be, students are still exposed to and respond to, exposure of these products," said Nancy Jordan, a third-year biology major. "These companies should pay for such exposure. The money would help students and when you think about it, the money would come from students as a result of the advertising anyway."

"We're doing our research to see what violates the contract," Armour added.

"I truly don't understand the confusion," Miller said. "If it's misconstrued, I'm certainly willing to sit down with whomever and talk about it."

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Copyright The Gazette 1999