Volume 93, Issue 33

Thursday, October 28, 1999


Animal researchers targeted

Facutly complaint makes Carleton ad history

Student council endorses officer's pay increase

Tax freeze priority of city budget

Chinese language to surpass French

Pigs fill trough of medical research


Bass ackwards

Facutly complaint makes Carleton ad history

By Paul-Mark Rendon
Gazette Staff

After coming under fire from faculty members in its own history department, a new advertising campaign at Carleton University is making school administrators look back in regret.

As part of a recent campaign promoting the university, the advertisement ran on two Ottawa radio stations declaring "Carleton University – for an education that's about tomorrow, not yesterday," said Janet Reichel McKenzie, a media relations representative at Carleton.

Deborah Gorham, chair of Carleton's history department, said she found the advertisement objectionable because it implied a history education was not important.

Gorham said she complained about the ad to Carleton president Richard Van Loon and the university subsequently decided to pull the two ads on Monday, Reichel McKenzie explained.

"The university had not intended to make the history department feel a history education is not important to a liberal arts degree," Reichel McKenzie said.

She added although the ad was pulled from the airwaves in response to these complaints, other ads in the campaign which do not use the phrase "tomorrow, not yesterday," will continue to be displayed on buses and during movie theatre previews in the Ottawa-area.

Joe Belafontaine, president of the Carleton University Students' Association, said he applauded the move to pull the ad. "I'm also a history major, so it's of special concern to me."

Belafontaine said he was informed of the situation Monday, when fellow councillors told him of the decision. "They were surprised it was interpreted in this manner, but it's all about the university being accountable for their actions and realizing that coming up with a new campaign means a little more than writing a couple lines and throwing it out there," he said.

"There's so much care in the way we word things for fear of offending people. What we say really is important," he added.

Still, Julie-Anne Hearty, a third-year history student at Carleton, said she did not think the ad was objectionable. "I didn't think anything of it at first, but I could see where [those concerned] were going," she said.

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Copyright The Gazette 1999