Volume 93, Issue 60

Tuesday, January 18, 2000


NEWS

U of T cuts TAs' classes

Law school ups average in national magazine poll

Quicker than a ray of light

Fund-raising up to par, but stadium remains unnamed

Western crimes still conventional

Coke's advertisements a sign of changing times

Briefs

Fund-raising up to par, but stadium remains unnamed



By Joel Brown
Gazette Staff

With only 18 months until the 2001 Canada Summer Games, excitement is building, as is the number of sponsors.

According to Ted Garrard, co-chair of the Friends of the Games fund-raising committee and Western's VP-external, over $7 million has been raised for the Games which will take place in London. Garrard said the committee has set a fund-raising goal of $15 million.

The last million, collected since November, was generated from a combination of corporate organizations and individual persons, he said, adding the campaign progress has been quite good, despite the initial fear of organizers that momentum would slow down near Christmas.

"The campaign has been progressing very nicely and we have yet to experience a major letdown," he said, adding $10 million of the funds collected are earmarked for the new 8,000 seat stadium currently being built on the Huron Flats. The other $5 million is set aside to help fund the Games.

Although six major sponsors have been named, one secured deal will soon be announced, which is more exciting news, he added.

Frank Robert, director of marketing and promotions at Labatt Breweries Ontario, one of the main corporate sponsors, with over $500,000 contributed, said the company will promote the games throughout the country.

Robert said Labatt will advertise in several places, including the SkyDome in Toronto.

Libby Fowler, co-chair of the games, said she was very excited about the numbers to date, adding she has no doubt the fund-raising team will hit their target. "There are ongoing discussions with a number of corporate sponsors," she said. "The level of corporate interest is high as is the community interest."

Fowler added over the next few months a number of large corporate sponsors in the half-million dollar range will join the already long list of contributors.

Although Western's new stadium is still without a name, any sponsor of $2.5 million will have the honour of naming it the venue.


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Copyright The Gazette 2000