Volume 93, Issue 82
Tuesday, March 7, 2000
|ARTS AND ENTERTAINMENT
Trio's huge success shows no sign of fading
©Photo by Richard Sibbald
IF THE MUSIC THING DOESN'T WORK OU, THEY CAN ALWAYS DO CREAM CHEESE COMMERCIALS. Vancouver trio souLDecision ride the success of "Faded" into an opening gig for Prozzak tonight at Centennial Hall.
By Luke Rundle
With their current hit single "Faded" receiving constant rotation both on radio and television, Vancouver pop stars souLDecision seem to be riding a high wave of success.
After a full-scale label bidding war for their services, the trio signed a cross-continental distribution deal with Universal Music and the result has been an enormous industry buzz circulating around their new album, No One Does It Better, before it has even appeared on store shelves.
Vocalist Dave Bowman is still shaking his head over the jockeying for the group's affection. "It was pretty damn cool," he laughs. When it comes to the reason for their sudden appeal, however, Bowman feels it was merely a case of following the leader across the border.
"When it comes to pop music, the Canadian record industry is pretty much just a follower, in that it doesn't really blaze a trail so much as take their cues from whatever comes out in the [United] States," he blatantly offers. "It wasn't until we started getting label interest from the States that [Canadians] got interested. Nobody really wants to lose out on something, especially if somebody else is interested."
Though Bowman refrains from pigeonholing the group's music into one specific niche, he grudgingly accepts the classification of "blender pop" for souLDecision's infectious mixture of pop, rock, soul, hip-hop and electronica.
"Our influences are so wide-ranging and everybody's so different that it's definitely a blend of stuff," he concurs. "We didn't want to be held down to one style of writing or one kind of influence. We're just about writing songs that naturally come to us. So the album is really a rainbow of pop colour, as cheesy as that is, in that it ranges from adult contemporary to more guitar-driven, in-your-face stuff."
The triumvirate of Bowman, vocalist/guitarist Trevor Guthrie and keyboardist Ken Lewko formed through connections in the Vancouver music scene in 1994 and first appeared as a unit under the moniker Indecision. They found they had similar tastes in musical styles and all shared the same desire to write, perform and produce their own music from start to finish.
It is because of the latter that the group is able to shed the traditional labels placed on pop groups and has been able to place aesthetics over the actual music.
"We're pretty organic. I mean, we're not doing the choreographed, headset mics-kind of stuff, that's just not us. There's movement and we try to keep the show upbeat and exciting, but we really try to make the music do the talking," Bowman proclaims.
"That's why we're really excited about going out on this tour, to show people that we're not just one-dimensional. They'll realize that we're not put together by some guy in Florida, or L.A."
Future plans for souLDecision after their current tour include some promotional work in the U.S. for the release of No One in April. "I really can't see us not living out of a suitcase for the next 12 months," Bowman smiles.
"We're really happy with the amount of support we're getting from the States, because everybody's on [promoting the album] and chomping at the bit to get it out there because of how well it's doing here in Canada."
To those who prefer labelling the band as an overnight success, Bowman strongly insists the real proof of souLDecision's mettle is in the music. "I cannot tell you the hours we've put in, the amount of work and our own money we've put in to get this off the ground to where it is now," he says.
"Take a listen to the album, look at the credits and understand how much work we've put into this. There are no overnight successes in the music industry."
Copyright © The Gazette 2000