Volume 94, Issue 28

Thursday, October 19, 2000


Editorial Board 2000-2001

The Wave must first stay afloat

Editorial Cartoon

The Wave must first stay afloat

The Wave's new programming policy, which now disables cultural clubs from hosting their events on prime-time nights, is a policy that has understandably rubbed clubs the wrong way, but is nevertheless a prudent business decision.

In past years, the University Students' Council-operated venue opened its doors to cultural clubs, only to see these events draw average to sparse crowds. The move to make Thursday, Friday and Saturday nights consistent is an effort to ensure some sort of continuity to The Wave on these particular nights.

The inconsistent draw of the cultural events has also proved problematic in other ways. People who were looking for a place to party would more likely dismiss The Wave as a possible destination because the irregularity of cultural events meant no one knew what was going on at the Wave from weekend to weekend.

Cultural clubs must ask themselves whether it is more important for them to have an on-campus venue to specifically host their events, or a venue in general that stays in the black and uses their student fees to generate revenue?

After all, how can anyone expect The Wave to stay financially afloat if it cannot generate revenue? The Wave has been a financial leak to the USC pocketbook for quite some time and the programming move is an attempt to turn the business around.

The move might still backfire on The Wave. In their efforts to find a place to stage their parties, cultural clubs may now be forced to give their business to off-campus bars on Friday or Saturday nights.

Still, a question one must ask is whether The Wave is closing its doors, or simply opening itself up to a wider market of party-goers? The latter would be a better description of how the bar will now operate.

This new policy is one which will ensure students have a better knowledge of what sort of programming The Wave is hosting from week to week.

The Wave is an establishment that has re-invented itself numerous times in an effort to drum up profits. Last year alone, a reported six-figure loss caused many within the USC to gasp. Something had to be done to ensure The Wave would turn its cash-leaking ways around and with this year's new renovations and changes, The Wave is well on its way.

Even though cultural clubs will no longer be able to have the pick of the litter when it comes to scheduling their cultural event, it is better The Wave first start by making profits, before catering solely to certain groups' interest.

If everything goes according to plan, the change in programming will create a die-hard Wave crowd of revellers who are consistently coming out to celebrate their weekends and bringing their money with them.

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