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Calendar sales steady
By Jessica Leeder
The sale of Western calendars has historically been less than successful, but Lucas Atkins is hoping the third time will be a charm.
After only the second day of selling the "W-boys" and "W-girls" calendars on campus, Atkins, a second-year honours business administration student, said he does not think his calendar will be plagued with the same sales problems faced by similar calendars marketed on campus in 1993.
In fact, he said it could be quite the contrary.
"I haven't had any time to even think about marketing the calendar outside of London yet, but after the first day of sales things look pretty good," Atkins said.
An effort in 1993 by former Western student Keith Carter to sell 5,000 copies of "Your University Girls" ended in disaster. According to an article published in The Gazette in January of 1993, most of the copies were given away because of poor sales.
"We printed 2,700 girls' calendars and 1,300 guys' and we can always print more if we run out," Atkins said. "If we can't sell them all on campus, I am confident we can sell them in other places."
Atkins said he has received calls inquiring about the calendars from Florida, New York and British Columbia.
He said he does not think selling the first batch is going to be problematic.
In 1993, Carter was not given permission to sell his calendars, which featured only women on-campus even though he maintained the money raised would go to United Way, according to the article.
In contrast, Atkins said he had no problem getting a space in the atrium to sell his lot. He said his organization was "treated the same as any other charity organization raising money on campus" for the victims of the Sept. 11 attacks.
"Today, in the first 30 minutes we were selling, we sold one calendar per minute," Atkins said.
Carter's 1993 effort to get University Students' Council venues in the University Community Centre to sell calendars were unsuccessful.
Lucia Chan, a third-year administrative and commercial studies student, said she thinks the calendars are selling this time because of the nature of the cause.
"I think that people feel there is a need for this. What happened on Sept. 11 is fresh in our minds," she said.