Volume 95, Issue 43

Friday, November 16, 2001
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How you say "N-Ah-So" good?

'Chindogus' now on sale at Multimart

Stagnant Swamp finds new life

And the boots go marching 10 by 10, hurrah! Hurrah!

Shits and Giggles

CHRW Top 20

Gazette Comics

'Chindogus' now on sale at Multimart

By Megan O'Toole
Gazette Staff

The talents of Western's fourth-year visual arts students will be showcased this weekend at Multimart, an avant-garde exhibition and sale of do-it-yourself kits and product art.

According to Steven Dam, a fourth-year visual arts student and show participant, visitors can count on a diverse array of products. "[Multimart] will be a lot of random stuff," Dam said, adding attendees should expect such oddities as chocolate Buddhas and artist trading cards.

Making a satirical statement on consumerism, the show also promises to feature "chindogus" –tools that appear useful, yet fail to serve a reasonable function, he said.

Multimart represents the culmination of months of conceptualization and planning. The exhibition goes beyond the invention of unique creations to the circulation of powerful ideas about commercialism and societal excess, he said.

Dam also said that, though the show cannot be considered representative of the visual arts faculty as a whole, it will nonetheless display a unique range of talent.

In addition to their contributions to the exhibition, all Multimart participants are involved in promotions and advertising for the show.

Fourth-year visual arts practicum student Wendi Rodic is responsible for publicizing the event. "Conceptually, Multimart addresses questions around consumerism and art and it does so in a fun, innovative and accessible way," Rodic said. She added the show "subverts" the role of art in society.

"At Multimart, one will find commodities as art objects and not [vice versa] as is often the case," she said.

"As for some of the products, I do know there will be Backuum [wearable vaccuum] demonstrations and participants will have [the] opportunity to take Digital Dogs for a walk," Rodic said.

All works of the exhibit are limited editions, providing the public with a one-time chance to purchase these unique products, Rodic said.

This is the first year the faculty has hosted such a sale, but there is the possibility it could become a tradition, depending on the weekend's success, she said.

"Multimart will assist in developing new audiences for artwork," said visual arts professor Susan Schuppli. "It can't simply tap into a pre-existing cultural network for its public profile. Rather, [it] has to invent [one] as it goes along," she said.

"I think the show will be successful in the sense that [it] provides an opportunity for students to consider the implications of their art practices outside of the confines and safety of the institution," Shuppli added.

Multimart organizers will be holding a reception at 8 p.m. this Friday, allowing visitors an opportunity to enjoy a pre-show viewing of the exhibits and an opportunity for advance purchases.

"The Multimart event is the first of two major visual arts graduating students' exhibitions," Rodic said. All proceeds from the sale of goods at Multimart will be used to fund the second and final show in April, 2002, she added.

The Multimart exhibition takes place at 167 Dundas St. E., this Saturday from 12 p.m. - 6 p.m. and on Sunday from 12 p.m. - 5 p.m..

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Copyright The Gazette 2001