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Geeks get organized
By Erin Conway-Smith
If you have ever wanted to know 'what's up' at Western, the answer is now only a couple of mouse clicks away.
A recently launched website, www.brainfuel.ca, offers message boards, event listings, polls and other Western and London-related information.
Brainfuel is the brainchild of three undergraduate students who met in an entrepreneurial club at Western, said Sam Tabbera, a second-year engineering student and one of the site's founders.
"We had the idea that the Internet could offer a great meeting ground, especially for first-year students," Tabbera said.
"If we could create a Western meeting place on the Internet we could create a Western culture online," he said.
"What's Up" software, currently in beta testing, will be launched in January along with a new marketing campaign, Tabbera said.
The free software will be available to download from the website. "It pops up at a user set time and asks you, 'What's up, Western? What are you doing tonight?,'" he said.
Students will be able to vote for what they plan to do for example, go to a certain bar while their demographic information is collected.
"Hopefully, this will solve that age-old problem of, 'what do you want to do tonight? I don't know, what do you want to do tonight?,'" Tabbera added.
The site has been funded by the founding students' own money and there are no plans for in-your-face advertisements. "We don't want it to become a corporate site," he said.
None of the information collected about users will be given to any third party, Taberra added.
First-year social science student Jen Heald said she would consider using the 'What's Up' software.
"I think it's a very good idea because it allows you to know what other first-year students are doing," she said.
"It's high tech, it's now, it's happening, " said Aaron Lycett, manager of London's Laser Quest, which supports the Brainfuel site.
Laser Quest became part of the site's entertainment section after being approached by Tabbera.