Volume 95, Issue 20

Thursday, October 4, 2001
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Debate rages over Code

Gazette Investigation - The "Movie Night" saga

The Code: know it, love it, obey it

Restaurant rides The Wave of success

Date rape a growing concern

News Briefs

Restaurant rides The Wave of success

By Kristina Lundblad
Gazette Staff

Despite having a reputation for sluggish business in the past, The Wave appears to be sailing into safer waters.

"Students want to support their bar. We have to get students' belief back," said Dan Smith, manager of Western's on-campus bars, The Spoke and The Wave.

In the past, The Spoke has drawn much of the revenue for the two bars, while The Wave has suffered substantial losses. Both enterprises are controlled by the University Students' Council.

"In the year 1999/2000 the Wave lost $178,000, which was reduced in 2000/2001 to a $100,000 loss," said Mark Sellars, general manager of the USC.

This year, however, there is a renewed focus on improving The Wave.

When Smith, a former manager for a Jack Astor's restaurant, came to Western, he said he quickly realized the challenge he would face in switching gears to an environment that puts students needs first.

"Twenty-five thousands students are my bosses and, at the end of the day, that's who I answer to," Smith said.

Smith said he faces several constant problems, including trying to keep food prices low and paying the high rental fees on such a large space.

During the year, the problem is not restaurant sales, but the lack of night life, he said. However, so far this year, The Wave is exceeding budget expectations, due to a successful Orientation week and Homecoming, Smith added.

Because of the USC's wet/dry program for underage students, The Wave will play a larger role in the lives of first-years when the double cohort arrives, Sellars said.

"The Wave is a viable alternative to underage students. We have an opportunity to not stigmatize the underage population at this university," he added.

"We have to re-establish The Wave as a major player in the London night club scene," Smith said. "It's a building process. A lot of faith needs to be restored."

Matthew Jackson, a fourth-year economics and geography student and regular Wave patron said, in addition to the food, he prefers The Wave's atmosphere and friendly service.

"I'm normally here with about six others on Tuesdays and Fridays for Pad Thai. It's great," he said.

As for The Spoke, Smith said, "If it ain't broke, don't fix it."

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