Sixty-second doses of political persuasion
By Erin Conway-Smith
If you had one minute to present yourself to your fellow Western students,
how would you want them to see you?
As the presidential candidates enter their final campaign lap, their
commercials, produced and aired in the University Community Centre with
the help of TV Western, give minute-long impressions of each.
Melissa Groendyk – If students weren't already sick to death of the
American-style patriotism of the "I Am Canadian" beer commercials,
Groendyk presents her similarly-themed Western version – while wearing a 'swacket'
and avoiding her platform completely.
Mike Liebrock – With all his hand-shaking and slick campaign logo,
Liebrock might as well be running for MPP, not USC. The 'bo diddly'
country tune is a personal touch – nice to see the real Liebrock – a
self-described "hick" – shine through.
Marc Raymond – A calm, very dull Raymond stands in front of the USC
office, yacking about reconnecting with students – all the while
distancing them with his complete lack of creativity. What, no tongue? No
riding lawnmower? Yawn.
Kevin Shipley – Shipley's commercial flogs students over the head
with the whole Superman theme. Yes, Shipley is super, we get it – though
the commercial never says exactly why. Sadly, doing the funky chicken
dance on the concrete beach does not make one a hero.
Chris Sinal – It begins with a sentimental look at Sinal's four
years of involvement, set to ambient music. Then wacky Sinal takes over
and splices in part of a completely unrelated G.I. Joe episode. His
platform points scroll across the bottom of the screen, but are completely
Dan Tolhurst – The Coca-Cola copyright infringement continues.
You'd think Tolhurst really enjoys such a soft drink, but his brief,
uninspired speaking in this commercial reveals he could use a caffeine
jolt. He lets his video montage of cheering sophs speak for him.
Kyle Winston – It is clear that in Winston's fantasy land, the USC
president bears a striking resemblance to Hugh Hefner, replete with a
robe, pipe and martini glass. The question is – would Winston be able to
retain this lifestyle while making a presidential salary that falls into
the lowest income bracket?