Volume 95, Issue 81

Thursday, March 7, 2002
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Massive revisited

Bananas swirl

Not all altruism

Massive revisited

To the Editor:

After graduating in 1994, I worked for the University Students' Council, first as co-ordinator of Western Film and later as Manager of Entertainment Productions.

I have just learned that undergraduates at Western have elected Chris Sinal as their new USC president. This is the first time since I came to Western in 1989 that I must confess the thought of being a Western Alumni just makes me shake my head.

How quickly the masses forget errors of the past!

I was intimately involved with the planning of Operation: Massive, which as all of you should recall cost you some $30,000 of your student fees. I felt from the beginning that Operation: Massive was ill-conceived.

As Entertainment Productions Manager, I served at the pleasure of the General Manager and the Board Of Directors. No matter how I felt about the event, it was my obligation to 'make it so' and everyone on my staff gave it their all.

But nothing could have saved that disaster.

I tried very hard during the weeks leading up to Massive to sound the alarm that ticket sales were dismal but my warnings fell on deaf ears. Sinal's only reply was "Don't worry, they'll buy them at the door" which made me think – pretty big gamble with that much student money.

Two days from the event I tried to persuade the Board and Sinal to move the event to The Wave, thus saving some $12,000 of the $30,000 risk. Again my warnings and suggestions were ignored.

I will never forget being at Thompson Arena that night and dealing with furious agents and entertainers who accused us of having no idea how to promote an event like that. I wanted to correct them and set the record straight, but I took one on the chin for the USC.

But I was mad that I had to participate in a spectacle like that and I believe Operation: Massive was the beginning of my disenchantment with the USC political structure.

There are a lot of talented people who work full-time for the USC. They are employed because they provide continuity and a "steady hand" to complement the ever-changing political make up of the council and the board.

Why students would entrust more responsibility to someone who seemingly ignored those valuable assets at his disposal and proceeded on what I believe was a $30,000 gamble of your money is totally beyond me.

To those same talented people who still work for the USC, I can only offer one comment: I'm glad it's you and not me!

Mark MacLellan

Administrative and Commercial Studies '94

Former USC Entertainment Productions Manager

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Copyright The Gazette 2002