Volume 95, Issue 82

Friday, March 8, 2002
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The New Deal explains the demise of the mullet

Music is Chore's duty

Green faces at Tomato a rarity

Jordy needs fun pill

Shits and Giggles

Jordy needs fun pill

Jordy Birch

Three stars (out of five)

After listening to this record, it's easy to suspect that Jordy Birch is secretly a robot.

In fact, Birch's passionless vocal delivery is what ultimately destroys what could have been a fun, innovative record.

For instance, the first single, "Moola Moola," initially sounds like a happy ode to materialism, but is actually a bitter commentary on the trappings of fame.

The ballad "Beatrice" is another lyrical and musical standout, as Birch declares his everlasting love for a woman who has left him.

However, Birch's quirky and charming songs quickly lose their lustre when he opens his mouth to actually sing them. The combination of studio effects and Birch's dry voice make the vocals sound as if they're being delivered by an army of monotone MoviePhone recorders.

Perhaps he misses the success he had as lead vocalist of the now-defunct, Can-rockers Pure, but one thing is for sure – Jordy Birch does not sound like he's having much fun on his own.

–Maggie Wrobel

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Copyright The Gazette 2002