UPDATED: Thursday, March 27, 2003 - 2:30 p.m.
ABCs of understanding advertisements
Advertising has no
effect on us. Right? Wrong.
In Ferdinand de Saussure's 1916 Cours de Linguistique Générale,
Saussure deconstructed the building blocks of language into two pieces:
signifier and signified. He concluded by writing, "It is therefore
possible to conceive of a science which studies the role of signs as a
part of social life... we shall call it semiology."
Lasn: the Robin Hood of mindspace
no such thing as democracy on the airwaves. At least, that's what Kalle
Lasn seems to think.
The activist and founder of Adbusters magazine claims mass media has been
taken over by commercial interests aiming for nothing less than the production
wants to sex you up
a bit feisty?
Is there a better way to deal with your urges than washing your hair with
Herbal Essences shampoo?
Sex and alcohol have become staples in modern advertising and many argue
the former taboo associated with these topics lessened as a result of
the desensitizing effect of advertising.