October 28, 2003  
Volume 97, Issue 32  

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Tim Hortons doughnut-scicles?

By Marshall Bellamy
Gazette Staff

Coffee drinkers have now tasted the cold, frozen doughnut heart of Tim Horton.

Tim Hortons has admitted its coffee shops reheat frozen doughnuts, rather than baking them locally, confirmed Patti Johnson, vice-president of corporate communication for Tim Hortons. "It's being done now, we've made no secret we've been testing it," Johnson said, adding the whole process is welcomed by franchise owners.

According to Johnson, for approximately one year, an expansive facility in Brantford has been shipping partially baked doughnuts to the many doughnut shops in Canada.

Johnson was quick to point out the process is widely accepted in the baking business and does not alter the taste of the pastry goodness, because the frozen goods are simply given a "finish bake" at the store. "It's exactly the same recipe - the only difference would be you're getting it fresh out of the oven all day, so customers would notice it's warmer," Johnson commented.

"It's not a money saving proposition," Johnson said, noting the initiative is meant to provide the customers the highest quality products.

Cindy Lalonde, supervisor at Williams coffee pub in the University Community Centre, said Williams goes through the same process with their muffins, which are, according to Lalonde, far superior in taste and size to the Tim Hortons muffins. "Just look at the size of those," she added.

"Ninety-nine per cent of the food in my house comes from the freezer anyway," said Alex Aspros, a third-year biology student.

"The warming smiles of the Tim Hortons' ladies not only warms up my heart but my partially frozen doughnuts too," stated third-year honours biology student Garrett Benson.

-with files from Taha Suria



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