September 19, 2003  
Volume 97, Issue 13  

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Ivey's ranking falls - right off the list

By Anton Vidgen
Gazette Staff

Matt Prince/Gazette
DID YOU SEE THE NEW WALL STREET JOURNAL RANKINGS? WE CAME IN BEHIND BROCK. Andrew Mason (right) and Parag Shah work on their laptops in the Richard Ivey School of Business.

Western's Richard Ivey School of Business and the University of Toronto's Joseph L. Rotman School of Management have dropped off an influential ranking of the world's top 50 masters in business administration programs, leaving the list without any Canadian entries.

The third annual list, published by The Wall Street Journal, saw Ivey fall from 42nd right off the chart this year due mainly to a lower level of mass appeal, one of the primary criterion on which the rankings are based, said Ed Pearce, Ivey's director of marketing and communications.

"Mass appeal is defined as the total number of recruiters that recruit at a particular university," Pearce explained, but said the methodology used by the journal was American-centric and does not accurately reflect Ivey's actual strengths.

The journal's rankings are based on recruiters' perception of the school and its students (80 per cent) and on the school's mass appeal (20 per cent).

Pearce acknowledged that business school surveys will always wield influence. "Rankings are a part of our life," he said.

To counter the poor showing, Pearce said Ivey will strive to build stronger relationships with its recruiters and continue to solicit feedback. "We know we're on the right track. We're doing the right thing," he added.

Ivey dean Carol Stephenson sent out a communiqué yesterday to the Ivey community, highlighting the fact that full time job placement for MBA and honours business administration graduates increased 15 and 11 per cent over 2001/02, respectively. "I believe these results demonstrate the enduring value of the Ivey degree," she said.

Stephenson said she will focus on maintaining the quality of the learning experience and continue to broaden and deepen Ivey's relationship with the business community.

Ivey students and graduates said they chose the school for many other reasons, but agreed rankings played a role when making their decision.

"Of course we're upset that the rankings have dropped," said second-year MBA student Richard Wong. "The rankings built upon our impression of the school."

Wong said the business school was in no imminent danger of having its reputation decline. "Ivey always prides itself as having a brand in Canada."

HBA graduate and University Students' Council VP-finance Rohan Belliappa said when he applied to Ivey, the school was ranked as one of the best in the world, which influenced his decision to attend. "More questions will be asked... to ensure it still is the best business program," he said.

This year also saw the Journal release a new set of rankings which placed Ivey seven out of 10 international schools. The Rotman School placed 10 while Mexican universities ranked first and second on the list.



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