April 8, 2004  
Volume 97, Issue 100  

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USC, admin haggle over potential logo

By Marshall Bellamy
Gazette Staff

The much anticipated new University Students’ Council logo will not be unveiled before the end of classes due to haggling between Western administration and the USC regarding one of the finalists.

“One of the designs proposed included the Western tower, similar to the Western logo; the university did have concerns,” said USC President Paul Yeoman. “That design isn’t necessarily going to be the USC’s logo.”

The logo was among five finalists chosen by a selection committee out of over 50 submissions from students during the logo contest earlier this term, he said, adding submissions were voted on by the USC during its annual general meeting in March.

“From what I got from [administration], the issue is simply the use of the [University] College tower and how it relates to Western,” Yeoman said, adding he is not completely certain of administration’s attitude towards the design.

He explained that only a preliminary meeting was held with a representative from the department of communications at Western, the body that ultimately decides on the use of the Western logo by other groups.

According to USC communications officer Liz Berman, the logo design raised concerns from administration because of the use of the tower, along with other symbols on the proposed logo.

Yeoman explained that administration also took issue with another part of the proposed logo design. “We have ‘UWO’ on our stuff, and the university is trying to encourage the use of ‘Western’ on Western related stuff; it doesn’t necessarily affect us.”

“Anytime something involves the university logo we get involved,” said Malcolm Ruddick, director of communications at Western. “It’s the university logo, it’s a process we’ve gone through with others.

“Yeoman was seeking some advice on a logo contest — we offered some feedback on how the tower logo can or cannot be used,” he said. “This is a USC project, we’re just trying to help them.”

“There was some miscommunication on both our parts,” Berman said of the meeting between the USC and administration, noting that after the preliminary meeting the USC was under the impression there were no problems with the use of the tower on the proposed logo design.

“We’ll continue working with them on developing something that’ll work for them,” Ruddick noted.

“It’s all way up in the air at this point, we’re hoping everything’s OK,” Berman added. “[Although], there is a chance the logo could not be used.”

Yeoman explained he will be meeting with a representative from the communications department to work out the issue, and said he plans to have unveil the logo before the end of exams.



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