How about a little creativity?
Hundreds of fliers. Names spray-painted on
the ground. Teams of people in multi-coloured shirts doing
Is it Frosh Week, part II? Sort of. It’s time once again
for University Students’ Council election campaigns.
As teams of jolly campaign members canvass the campus, one
could argue they are definitely hard to ignore. But is their
desired job actually getting done?
We’ve repeated the obvious over and over, most students
simply do not care about USC-related issues, despite the fact
they affect them directly more often than not. This means the
best thing candidates can do is to get people to know and remember
their names, so that if and when they do decide to vote, they’ll
vote for “that guy” whose name they remember.
Arguably, the campaign trail is an old, worn out street with
tons of potholes and not nearly enough potential USC honchos
are travelling down the road not taken, namely: the road to
Currently, the same old campaign staples abound. T-shirts,
shiny banner posters and of course, hundreds of little flyers
than end up in thrown in the garbage the second people realize
what they’ve been handed on their trek through the University
Creative campaigning is the key to being noticed, and more
importantly, to being remembered. But how far is too far when
trying to leave your mark on campus?
A ripple of controversy is currently arising over whether
the paint used to “decorate” University College
Hill with the names of candidates running for USC positions
is harmful to the environment.
This proposed inquiry begs the question of what makes a USC
campaign appropriate. Ideally, the criteria for an appropriate
campaign and a successful campaign would go hand in hand. Being
creative could merge the two.
For instance, there are easy alternatives to soaking harmless
blades of grass and small furry creatures with toxic spray-paint — food
colouring is an obvious one. In addition to injecting the snow
with a dose of vibrant colour, it would offer a sweet taste,
creating candidate sno-cones!
Customized pens and condoms could be eye-catching and useful
gifts for potential voters; while a professional-looking, informative
and well-advertised candidate website would eliminate the need
for cumbersome and wasteful fliers. Special appearances by
candidates at various events on and off campus, including pub
nights and sporting events, could expand their voter base.
The candidates need to be creative and stop lamenting the
fact that students don’t care. Students need to be shown
how important the elections are and exactly how the USC affects
them. But it’s obvious the old methods of getting this
message across aren’t working.