MuchMusic kills the video star
Stuff & Things
Campus Life Editor
Why is it that stations that made their names
playing music videos no longer play them?
I’ve come to notice that stations such as MuchMusic
and MuchMoreMusic (I’m poor, I don’t have MTV — but
we’ll lump it in with them anyway) spend the majority
of their time airing stupid television shows no one really
Whether it’s counting down the 20 best Canadian artists
or renovating some teen’s bedroom full of celebrity paraphernalia,
most programming now consists of talking about musicians that
were either cool 20 years ago or the general industry fluff
provided by current pop superstars.
Exhibit A. Last week I happened to catch an episode of Listed
on MMM where so called “experts” (read: people
without anything better to do in Toronto) counted down the
20 most important Canadian artists of the last 20 years. I
admit, initially I was excited to see what phenomenal Canadian
artist would top the chart and assumed the legendary Neil Young
would be near the top, if not numero uno. But alas, I was angry
to see the likes of Neil Young (No. 13) completely displaced
by fan favourite (and talentless) Avril Lavigne (No. 4).
What the hell?! Don’t even get me started on how ridiculous
this assessment is. Clearly, these so-called experts know nothing.
And to top it off — MMM feels the need to re-air these
craptacular shows at least 20 times over a span of five days.
Seriously. No one cares.
Exhibit B. MuchMusic seems to have this love affair with combing
all the shows on TLC into one half hour devoted solely to making
me want to gouge my eyes out. Much’s program In Your
Space takes teenagers, gives them a makeover like their favourite
stars and renovates their room in the style of that same celebrity.
I don’t even know where to start. To be perfectly honest,
it seems to me that Much is desperately seeking to hop on the
hopefully soon derailed reality TV train. Are there actually
people who watch these stupid shows?
There has to be at least six hours of crappy programming for
every music video these stations play. It makes me want to
win the lottery so I can buy the station and fire everyone.
Yes, it’s that bad.
So here’s the deal — stop making lists, creating
look-a-like Beyonces and wasting my time. It used to be that
music stations would actually, and this is a novel concept,
play music videos. I don’t care about how much money
celebrities I don’t like spend on their cats or who loves
or hates who. All I want is to hear some music, but apparently,
that is an insurmountable task for music channels. Ironic.
It’s really rather simple — more videos please.