January 23, 2004  
Volume 97, Issue 63  

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MuchMusic kills the video star

Stuff & Things
Kelly Marcella

Campus Life Editor

Why is it that stations that made their names playing music videos no longer play them?

I’ve come to notice that stations such as MuchMusic and MuchMoreMusic (I’m poor, I don’t have MTV — but we’ll lump it in with them anyway) spend the majority of their time airing stupid television shows no one really cares about.

Whether it’s counting down the 20 best Canadian artists or renovating some teen’s bedroom full of celebrity paraphernalia, most programming now consists of talking about musicians that were either cool 20 years ago or the general industry fluff provided by current pop superstars.

Exhibit A. Last week I happened to catch an episode of Listed on MMM where so called “experts” (read: people without anything better to do in Toronto) counted down the 20 most important Canadian artists of the last 20 years. I admit, initially I was excited to see what phenomenal Canadian artist would top the chart and assumed the legendary Neil Young would be near the top, if not numero uno. But alas, I was angry to see the likes of Neil Young (No. 13) completely displaced by fan favourite (and talentless) Avril Lavigne (No. 4).

What the hell?! Don’t even get me started on how ridiculous this assessment is. Clearly, these so-called experts know nothing. And to top it off — MMM feels the need to re-air these craptacular shows at least 20 times over a span of five days. Seriously. No one cares.

Exhibit B. MuchMusic seems to have this love affair with combing all the shows on TLC into one half hour devoted solely to making me want to gouge my eyes out. Much’s program In Your Space takes teenagers, gives them a makeover like their favourite stars and renovates their room in the style of that same celebrity.

I don’t even know where to start. To be perfectly honest, it seems to me that Much is desperately seeking to hop on the hopefully soon derailed reality TV train. Are there actually people who watch these stupid shows?

There has to be at least six hours of crappy programming for every music video these stations play. It makes me want to win the lottery so I can buy the station and fire everyone. Yes, it’s that bad.

So here’s the deal — stop making lists, creating look-a-like Beyonces and wasting my time. It used to be that music stations would actually, and this is a novel concept, play music videos. I don’t care about how much money celebrities I don’t like spend on their cats or who loves or hates who. All I want is to hear some music, but apparently, that is an insurmountable task for music channels. Ironic.

It’s really rather simple — more videos please.



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