USC brands its logo obsolete; new one coming
By Anton Vidgen
Who ever said the University Students’ Council was out
of touch with students? Well, one look at its outdated logo
might suggest such a conclusion.
“The present logo that we have has served us well for
a long time,” said USC General Manager Mark Sellars. “But
like any corporation, it comes time to refresh and make it,
in some ways, more relevant to students.
“I’m not sure the present logo we have communicates
anything,” he added. “I think what’s important
is that the logo is easily identified.”
The logo redesign comes at a time when the USC is shifting
its brand strategy to better reflect the student body, said
Liz Berman, the USC’s communications officer. “It’s
sort of a modern [and] updated way to sell the USC in a more
consistent manner,” she said, adding she believes the
current logo, which has been around for about 15 years, does
not have any relevance to students.
“It’s very bland, kind of dull,” said USC
President Paul Yeoman of the current logo, which has three
vertical purple bars with the letters of the student union
at the top of each. “I think our organization is a lot
more exciting, and so is the student body.”
Yeoman said students should know what they are getting for
their money and be aware of the range of programs and services
the USC offers.
The total cost for the switch-over is estimated at less than
$3500 and can be found within the current budget, said Mark
Osborne, USC assistant general manager.
According to Terry Deutscher, professor of marketing at the
Richard Ivey School of Business, logos are highly visible symbols
and should associate a positive image with the organization
they represent. “Logos are used to identify a company
or organization quickly in the eyes of their target group.
“It reinforces the connection between the brand and
the organization,” he added.
The USC is currently running a contest in which students can
submit their own designs to be judged by the USC. It can be
found online at www.usc.uwo.ca and closes Monday, Mar. 8.