USC makes Wave Wet/Dry again, on Saturdays
By Anton Vidgen
A pilot program began this past Saturday at The Wave as the
University Students’ Council — the owner of the
campus bar — looks for new revenue sources for the money-losing
operation by allowing minors back in during the evenings.
After several renovations were completed over Reading Week,
The Wave is now equipped with a fully functioning bar on its
second floor, and will be able to accommodate up to 117 people,
said Jeff Armour, the bar’s manager.
The “All Access” program will enable the bar to
serve both of-age students and those under the drinking age
in a safe and secure environment, Armour added. “Basically,
everyone can come in.
“It’s sort of like a bar inside a bar,” he
said, adding the second level area has a lounge-like feel and
looks over the main dance floor.
Door staff will check identification at the base of the staircase
that leads to the licensed area, and at least two security
personnel will be stationed upstairs, he added.
The Wave held its first All Access night this past Saturday
with the Purple Spur and a couple other student groups in attendance,
and Armour said the second floor bar will be open every Saturday
night after 9 p.m. until the end of the school year.
“We’re taking something that was a challenge and
making it into a success,” said USC President Paul Yeoman. “It
will really be quite effective in providing services to students.”
Yeoman noted this addition helps alleviate the difficult financial
and social situation caused by the elimination of the Wet/Dry
Program in September. “It allows you to run the programming
you want for both Wet and Dry individuals,” he said.
“[The USC] wouldn’t be responsible if we left
something like this go,” he remarked. “We wouldn’t
be doing our job.”
If the pilot program is able to bring in more students and
thus more revenue, additional renovations — such as the
installation of couches and decorative touches — may
be done over the summer, Armour explained.
The price tag of the recent renovation was minimal, costing
the USC under $15,000, money allocated from the standard maintenance
budget, said USC General Manager Mark Sellars.
“I definitely think it’s a good thing because
it creates more options for students who wish to purchase alcohol
on campus,” said Roy Aubeelack, a third-year economics
and political science student. “I think it’s a
very creative solution to the problem [the USC] is facing with
Aubeelack added students might like the lounge concept, and
said he would probably visit the bar.
Although second-year media, information and technoculture
student Bethany Cairns said she did not see herself visiting
The Wave on a Saturday night, she acknowledged the new arrangement
would bring in a diverse mix of students. “It will attract
a different crowd.”