March 10, 2004  
Volume 97, Issue 83  

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USC makes Wave Wet/Dry again, on Saturdays

By Anton Vidgen
Gazette Staff

A pilot program began this past Saturday at The Wave as the University Students’ Council — the owner of the campus bar — looks for new revenue sources for the money-losing operation by allowing minors back in during the evenings.

After several renovations were completed over Reading Week, The Wave is now equipped with a fully functioning bar on its second floor, and will be able to accommodate up to 117 people, said Jeff Armour, the bar’s manager.

The “All Access” program will enable the bar to serve both of-age students and those under the drinking age in a safe and secure environment, Armour added. “Basically, everyone can come in.
“It’s sort of like a bar inside a bar,” he said, adding the second level area has a lounge-like feel and looks over the main dance floor.

Door staff will check identification at the base of the staircase that leads to the licensed area, and at least two security personnel will be stationed upstairs, he added.

The Wave held its first All Access night this past Saturday with the Purple Spur and a couple other student groups in attendance, and Armour said the second floor bar will be open every Saturday night after 9 p.m. until the end of the school year.

“We’re taking something that was a challenge and making it into a success,” said USC President Paul Yeoman. “It will really be quite effective in providing services to students.”

Yeoman noted this addition helps alleviate the difficult financial and social situation caused by the elimination of the Wet/Dry Program in September. “It allows you to run the programming you want for both Wet and Dry individuals,” he said.

“[The USC] wouldn’t be responsible if we left something like this go,” he remarked. “We wouldn’t be doing our job.”

If the pilot program is able to bring in more students and thus more revenue, additional renovations — such as the installation of couches and decorative touches — may be done over the summer, Armour explained.

The price tag of the recent renovation was minimal, costing the USC under $15,000, money allocated from the standard maintenance budget, said USC General Manager Mark Sellars.

“I definitely think it’s a good thing because it creates more options for students who wish to purchase alcohol on campus,” said Roy Aubeelack, a third-year economics and political science student. “I think it’s a very creative solution to the problem [the USC] is facing with Wet/Dry.”

Aubeelack added students might like the lounge concept, and said he would probably visit the bar.

Although second-year media, information and technoculture student Bethany Cairns said she did not see herself visiting The Wave on a Saturday night, she acknowledged the new arrangement would bring in a diverse mix of students. “It will attract a different crowd.”



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