York recruits door-to-door, sort of
By Marshall Bellamy
IT’S NOT JEHOVAH’S WITNESSES. IT’S NOT
THE IRS. OH NO, IT’S YORK UNIVERSITY RECRUITERS!
York is now sending recruiters to the homes of their A-listers.
Recruiters from York University have been visiting the homes
of their top prospective students in hopes of convincing them
of the virtues of York.
David Huckvale, associate director of recruitment at York,
explained that the university has been sending recruitment
representatives to the homes of 30 potential students with
high entrance marks.
“We find it a fun thing for our staff members,” he
said, explaining staff who live near the students will visit
the students’ homes. “I was at one house and I
sat down on the couch and got cookies — it was great.
“I’d like to think that it shows these students
they’re the students we want at York,” he said,
adding the initial response to the program has been promising. “It’s
the information we provide, rather than the style we provide — and
these are top students; they deserve to be treated well.”
“You have to look at it from a broad range of issues,
one being what your competitors are doing,” said Lori
Gribbon, manager of undergraduate admissions and liaison services
in the Office of the Registrar at Western, adding universities
tend to be far more competitive in recruiting students than
in the past. “Is it competitive? Yeah. Are people pulling
all the stops? Definitely.”
Gribbon admitted Western does not have a program similar to
York’s visits to prospective students, but indicated
that Western has been involving the faculties in recruiting.
“We’re coming up with a plan for what we’re
going to do next year,” she said, adding university recruitment
drives have been focusing more on individuals.
“It would make me feel special if they visited me,” said
third-year biology student Alex Girowski. “But does York
really need the good students? They can’t boast about
quantity, so they have to get quality?”
According to Huckvale, the program has been ongoing for several
weeks, but it is difficult to gauge the success of the home
visits thus far because students will not be deciding on their
universities of choice for another two months.