OHM Fashion Show showcases London talent

Cutting edge couture helps raise money for cancer

Tuesday, April 7th, 2009

OHM Fashion Show models

Courtesy of Mike Warren

GLITZ. GLAMOUR. COCAINE? MAYBE. WE’D HAVE A BETTER IDEA IF THEY TOOK OFF THOSE SUNGLASSES. The Ohm Fashion Show hits Centennial Hall this Friday to raise money for the Canadian Cancer Society.

Jean-Paul Gaultier and Christian Dior might be world-famous haute couture designers, but Erin Klineberg and Brandon Dywer plan to steal the spotlight at this weekend’s 2007 OHM Couture Fashion Show.

UWO Style Society’s fifth annual fashion show features eight designers and 40 models from Western as well as local performers, including the UWO Salsa Club, singer Jordana Talsky and the band After the Lounge. Net proceeds from OHM go to the Canadian Cancer Society.

Kleinberg, a recent Western graduate and stylist with Holt Renfrew, has created pieces that have been showcased in magazines like Marie Claire and worn by celebrities like Mischa Barton and Lindsay Lohan.

Fanshawe student Brandon Dywer is a local dressmaker for the Richmond Street store MiCloset. Several other local artists will feature their pieces in the lobby before the show.

The show also features a slideshow providing background information about the designers, clothes and music.

Although OHM’s theme is couture, co-director Malorie Bertrand gave the designers lots of creative freedom.

“We pride ourselves on the clothing, which is all made by students,” Bertrand says.

“[OHM is] a showcase for talent and it’s very original and unique. We want to support the locals and show London’s creative side.

“The choreography and dancing is top-notch,” she adds. “It’s above and beyond what people will expect. [There are] great designs and great dancing and it’s really entertaining.”

With over 100 people involved OHM, its executive has worked for months booking acts, getting sponsors and planning event nights and fundraisers promoting the show.

“[Co-director Ilona Khoyker and I] took care of the background stuff,” Betrand says. “The dancers and performers take over on the night of the show.”

“There were lots of events on campus and pre-show parties,” says Jordana Warner, OHM’s advertising executive. “A lot of people on campus are now more aware of it, so [hopefully we can] raise more money for the cause.”

“Everyone seems to know OHM from last year,” Bertrand says.

“We just want to keep improving and making it bigger and better.”

Although OHM showcases local talent, its main focus is raising awareness and money for cancer. Last year, OHM raised over $10,000 for the Canadian Cancer Society.

With a silent auction, giveaways and added local sponsors, the committee hopes to raise more money this year.

“[Cancer] touches everybody,” Bertrand says. “It’s a disease that doesn’t discriminate. It affects everyone.”

The 2007 OHM Couture Fashion Show takes place Friday at Centennial Hall. Tickets are $15 at InfoSource and $20 at the door. Ticketholders can use the VIP line at the after party at the Barking Frog until 11 p.m. For more information visit www.ohmfashionshow.com.

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