TerraChoice's Six Sins

Tuesday, April 7th, 2009

Hidden Trade-Offs:
Claims that emphasize a particular environmental benefit while overshadowing potential concerns.

No Proof:
Claims that do not offer any certification.

Vagueness:
Claims with vague statements, such as “eco-friendly” or “all-natural,” which may mislead consumers.

Irrelevance:
Claims that may be true, but contain unnecessary information.

Lesser of Two Evils:
Claims that make consumers feel better about buying products that are actually harmful to the environment.

Fibbing:
Claims that have been proven false.

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