UWO student's party website earns recognition

Named a top Ontario entrepreneur

Tuesday, April 7th, 2009

Daniel Warner, a Western graduate, student entrepreneur, and University Party Media Group Inc. owner, will represent Ontario at the 2007 Advancing Canadian Entrepreneurship regional exposition after being named CIBC ACE Ontario Student Entrepreneur of the Year.

The exposition, held in Ottawa March 15-16, will showcase Warner’s accomplishments alongside other student entrepreneurial leaders.

In his second year of business management at Western, Warner decided he wanted to connect corporate companies and local advertisers to the student market. He did so by launching his marketing company in March 2005.

“The original idea was Westernparty.ca, but I realized Western was so socially active that if it works at Western, it will probably work everywhere else,” Warner said.

“With that in mind, we decided to create a bit more of an all-encompassing name. It grew from London, to Toronto, to the tri-city area, to Guelph, and it was like wildfire.”

Universityparty.ca has 50,000 students signed up and is visited 450,000 times a month. The site provides information on Canada’s university nightlife; hot spots, upcoming events and photographs of events. E-mail marketing is conducted through the student database.

Numerous other services have spawned from the media group, including media management, event promotions, and graphic services.

“We’re working with a lot of large companies as well as with local bars such as The Phoenix, Barney’s and The Ceeps,” he said.

Other ventures include the Universityparty.ca Canadian student guide, which is set to launch in September 2007, and a brand tour connecting corporate clients with local businesses by touring 15 Canadian cities in a “campus cruiser.”

However, Warner said University Party Media Group Inc. isn’t simply about having fun. He described the goal as “partying with a cause.”

“We’ve been able to raise over $25,000,” he said. “We try to help bring awareness and fundraising for worthwhile charities like the Canadian Cancer Society and STAND Canada.

“We want to bring to light the fun atmosphere and include 360 degrees of the full experience. It’s not just about partying and campus life, but it’s also about charity and getting involved.”

Warner draws on his experiences at Western, where he served as president of Alpha Epsilon Pi and did executive work with Hillel Western.

“My mentality from Western was work hard at school, play hard, and help everyone else.”

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